Skills & Competencies for Social Media Communications Specialist II

Social Media Communications Specialist II job profile

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JOB SUMMARY for Social Media Communications Specialist II

Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.

JOB RESPONSIBILITIES for Social Media Communications Specialist II

Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.

Social Media Communications Specialist II SALARY RANGE

BASE 50%
$71,802
TOTAL 50%
$74,840
Job Level
P02
Job Code
SM15000452
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Communications Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Social Media Communications Specialist II

1 Job Family Competencies – Content Management System
Proficiency Level -2
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Describes the impacts of the content management system on digital platforms.
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Level 2 Behaviors
(Light Experience)
Collects and records data into a content management system.
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Level 3 Behaviors
(Moderate Experience)
Performs content management on designated servers in adherence to the published guidelines.
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Level 4 Behaviors
(Extensive Experience)
Manages regular maintenance and updates in the content management system to ensure efficiency.
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Level 5 Behaviors
(Mastery)
Establishes a pipeline to create a publication approval process in the content management system.
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2 Job Family Competencies – Content Marketing
Proficiency Level -2
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Describes the functions of content marketing for all types of business.
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Level 2 Behaviors
(Light Experience)
Assists in performing systematic content marketing functions daily.
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Level 3 Behaviors
(Moderate Experience)
Defines key metrics to measure the success of content marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Directs content marketing programs to increase and maintain customer awareness.
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Level 5 Behaviors
(Mastery)
Develops innovative content and campaign ideas to achieve marketing goals.
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3 Social Media Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist II
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist II
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Specialist II

1 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Describes the critical role of initiative in successfully achieving the goal.
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Level 2 Behaviors
(Light Experience)
Identifies opportunities to produce the best results.
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Level 3 Behaviors
(Moderate Experience)
Prepares for unexpected contingencies to prevent possible risks.
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Level 4 Behaviors
(Extensive Experience)
Leverages strengths from one environment to apply them to another.
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Level 5 Behaviors
(Mastery)
Cultivates team members' habits of self-motivation and self-management.
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3 Social Media Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Specialist II
Proficiency Level - 4
5 Competency for - Social Media Communications Specialist II
Proficiency Level - 5

Summary of Social Media Communications Specialist II skills and competencies

There are 0 hard skills for Social Media Communications Specialist II.
9 general skills for Social Media Communications Specialist II, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist II, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist II, he or she needs to be proficient in Innovation, be skilled in Initiative, and be skilled in Consulting.

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